Independent marketing consultancy
Marketing strategy built to move revenue, not just metrics.
I work with e-commerce brands and small-to-medium businesses to analyze what's holding growth back, design a strategy that fits the business, and optimize it until the numbers move.
Who this is for
Built for founders and teams who are done guessing.
Most e-commerce businesses and SMEs don't have a marketing problem — they have a clarity problem. Budget is spread across channels with no clear read on what's actually driving revenue, campaigns run on instinct instead of data, and growth plateaus without anyone quite knowing why. I step in as an outside strategist to find where the leaks are, fix the plan, and keep it accountable to the numbers.
Services
Where I typically get involved
Marketing audit
A full review of your current channels, spend, and funnel — showing exactly where budget is working, where it's wasted, and what's realistically achievable.
Strategy design
A prioritized marketing plan built around your margins and your team's actual capacity — not a generic playbook, but a plan sized to your business.
Channel optimization
Hands-on work improving what's already running — paid acquisition, email flows, landing pages, or conversion rate — with clear before/after tracking.
Fractional oversight
Ongoing, part-time strategic direction for teams that need senior marketing judgment without hiring a full-time head of marketing.
Approach
Three steps, in this order — always
Step 1
Analyze
Before any plan is written, I look at what's actually happening: traffic sources, conversion data, spend efficiency, and where the business genuinely stands today.
Step 2
Design
The strategy is built around what the analysis found — realistic priorities, the right channel mix, and a plan your team can actually execute.
Step 3
Optimize
Once live, the plan is tracked against revenue and profitability, not vanity metrics, and adjusted as real performance data comes in.
Revenue
Every plan is judged on what it does to the top line — not clicks, impressions, or reach.
Margins
Growth that costs more than it returns isn't growth. Profitability is part of the strategy, not an afterthought.
Clarity
You'll always know what's working, what isn't, and why — in plain terms, not marketing jargon.
Why work with an independent consultant
Senior judgment, without agency overhead
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One point of contact
No account managers or junior hand-offs — you work directly with the person doing the strategic thinking.
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No channel bias
I'm not paid more for recommending one platform over another, so the plan reflects what your business needs, not what's easiest to sell.
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Sized to your business
Strategies are built for the budget and team you actually have, not scaled down from an enterprise template.
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Accountable to results
Every recommendation is tied to a measurable outcome in revenue or profitability, reviewed on a regular cadence.
Let's look at what your marketing is actually doing for you.
A first call is a straightforward conversation about where your business stands and where the opportunity is — no deck, no pitch.